Avid’s Media and Marketing Coordinator Sam James regularly spends most of his time behind the lens visiting different venues up and down the country documenting fishing sessions and creating promotional content for new Avid products. Over the years Sam has spent the majority of his personal time fishing local venues in the North-West and the Midlands. Having an extremely busy work life, his personal fishing is limited. However, During his personal time, Sam often visits many different venues across the country taking full advantage of the different types of angling available from busy day ticket venues to quieter lower stocked syndicate lakes. With a lot of time spent behind a lens enjoying other anglers’ success, this is often where his real passion for angling lies these days.